They tested a red button against a green button on a landing page with a green logo. In multiple large A/B studies, it was found that the contrast of the color played the largest role in driving conversions.Īn example of this can be seen in an A/B study by HubSpot. The story of color for your button does not end with blue. So, the clear takeaway is that blue is the preferred color of the vast majority. It was followed by purple at 23% and green at 14%. It was followed by green at 14%.įor women, blue was preferred by 35% of the group. Joe Hallock did an extensive study on this area and found that blue was preferred by both male and female.įor men, blue was preferred by 57% of the group. Let’s look at one of these details, which would be the preference of color by gender.

An example of one these tasks from the experiment was creating uses for a brick and creating toys from shapes.īecause of these clear findings, the top marketing firms in the world pay close detail to the psychological impact of every color they use. The blue group did better on tasks that required imagination. The red groups did a better job on memory recall and attention to detail. Each participant had to perform tasks with words or images displayed on red, blue or neutral backgrounds. The second study looked at the impact red and blue had on cognitive performance. The blue affected the subjects in the opposite way it reduced blood pressure, respiration, and heart rate. The red room raised blood pressure, increased the speed of respiration, and elevated the heart rate. The first famous study looked at the impact the color of a room had on blood pressure, respiration, and heart rate. There have been numerous studies on the effect these colors have on our physical and emotional response. If you’re wondering if color really has an impact, I want to share with you the tale of two colors, red and blue. The Color that Drives the Most Subscribes The first is the color and the second is the phrase used on the button. Two elements of the button have a profound impact on conversions rates. While almost all this money is spent on the “buy” button, we can leverage their findings to dramatically increase the conversions rate of our email opt-in boxes. You may be asking yourself right now, Do I really need to read an entire blog post about the button?įortune 5000 companies spend millions of dollars designing and testing online call to action buttons every year.

Red button site